CONDITIONED.
Five directions
+ three variants

Five design directions for Mardi Davies' new site. Same content, same enquiry form and pricing, different personality. Highlighted fields mark facts still to confirm.

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Hero of the fight night version
01 Fight NightBlack and blood red. Fight-poster type, film grain, fight-card programs. Fighter first.
Hero of the three roles version
02 Three RolesBone, ink and gold. Editorial. Fighter, Coach, Mum triptych and a pick-your-corner program guide.
Hero of the results version
03 ResultsLight, modern, business-first. CONDITIONED. as the brand, outcomes and programs up front, Mardi as founder.
Hero of the proven version
04 ProvenResults-driven structure with the edge back. Fighter, Coach, Mum as proof of the method. Dark/bone, controlled red.
Hero of the signature version
05 SignatureFavourite blend: Three Roles hero and program guide, Proven results and proof of method, Results colours (off-white, ink, orange, deep teal).
Hero of the signature a version
05A SignatureHero test: "Change that holds under pressure" leads, Fighter. Parent. Coach. beside it. Light hero in Three Roles gold.
Hero of the signature b version
05B SignatureHero test: full-width "Change that holds under pressure" on deep teal, Fighter. Coach. Mum. in the row below.
Hero of the signature c version
05C Signature5A in gold, with Recondition as the one product. Pricing shows six tracks: Fighter & Athlete, Teen, Adult, Schools & Corporate, Custom, and Board, Elite & Entrepreneur.

Brand & reports

conditioned.coachThe wordmark in green and gold, set up like anaboo.ai, with SVG and PNG downloads and the .c icon.
MonogramBoxed C. and E. marks for Coach and Elite, with lockups, icons and downloads.
Logo optionsFive wordmark concepts as CONDITIONED. COACH and CONDITIONED. MIND, on light and dark, with icons.
Gaze report22 Oct 2026. Predicted first-glance attention on every version's hero, with heatmaps, scores and a recommendation.

Design and build by anaboo.ai