Gaze report.
Where a first-glance eye is predicted to land on each version's hero, and whether it lands on the two things that matter: the headline and the "Book a free 15-min call" button.
What stands out
Its hero button pulls 4.61x its share of the screen on desktop and 2.66x on mobile, the highest of every version. One orange button on a calm background, with nothing else competing.
1.48x on desktop. The giant FIGHTER. COACH. MUM. headline absorbs attention, and the single hottest point is the decorative orange full stop after MUM, which sits right beside the button's column but pulls the eye away from it.
5A doubles the desktop button pull to 3.08x. 5B gives the best mobile button pull in the Signature family at 2.14x, with the clearest path: headline, then "under pressure", then the button.
On most versions the small "Free call" button in the nav out-pulls the hero button. Both book the same call, so it is not lost traffic, but it splits the eye at the moment the hero should be doing the work.
The lower part of the screen, where the Fighter, Coach and Mum photos start, takes about 20 to 26 percent of predicted attention on desktop. The colourful Mum photo pulls most of that.
Recommendation
- Take 5B forward as the hero. It has the strongest mobile path, and most visitors are likely to arrive on a phone from Instagram.
- Make the nav "Free call" button an outline style above the hero, so the hero button is the only solid orange shape on first view.
- If 5A or the original Signature hero is kept, drop or shrink the orange full stop after MUM.
- Re-run this report after those changes to confirm the hero button lift rises.
Scores side by side
| Version | Hero button, mobile | Hero button, desktop | Headline, mobile | Headline, desktop | Nav button, desktop |
|---|---|---|---|---|---|
| 01 Fight Night | 1.39x | 1.91x | 2.49x | 1.42x | 2.73x |
| 02 Three Roles | 1.58x | 2.25x | 2.03x | 1.52x | 3.15x |
| 03 Results | 2.66x | 4.61x | 2.73x | 3.02x | 3.36x |
| 04 Proven | 2.08x | 3.39x | 2.61x | 2.49x | 4.33x |
| 05 Signature | 1.57x | 1.48x | 1.90x | 2.03x | 2.09x |
| 05A Signature | 1.70x | 3.08x | 2.28x | 2.33x | 3.46x |
| 05B Signature | 2.14x | 2.67x | 2.04x | 1.57x | 3.39x |
Lift = the element's share of predicted attention divided by its share of the screen. Above 1.3x means it pulls more attention than its size alone would earn. Bars run to 5x.
Each version
01 Fight Night
Open pageHeadline lands well, but on mobile the busy photo behind the hero competes with the button. Weakest mobile button pull of all versions.
- Hero button, mobile
- 1.39x
- Hero button, desktop
- 1.91x
- Headline, mobile
- 2.49x
- Headline, desktop
- 1.42x
- Nav button, desktop
- 2.73x
- Lower fold (photos), desktop
- 24%
02 Three Roles
Open pageStrong headline. The nav button out-pulls the hero button on both sizes, so two calls to action split the eye.
- Hero button, mobile
- 1.58x
- Hero button, desktop
- 2.25x
- Headline, mobile
- 2.03x
- Headline, desktop
- 1.52x
- Nav button, desktop
- 3.15x
- Lower fold (photos), desktop
- 25%
03 Results
Open pageBest button pull of every version: one orange button on a calm background with nothing competing. Clear headline-then-button path.
- Hero button, mobile
- 2.66x
- Hero button, desktop
- 4.61x
- Headline, mobile
- 2.73x
- Headline, desktop
- 3.02x
- Nav button, desktop
- 3.36x
- Lower fold (photos), desktop
- 21%
04 Proven
Open pageHeadline and hero button both strong on desktop. The red nav button takes slightly more pull than the hero button.
- Hero button, mobile
- 2.08x
- Hero button, desktop
- 3.39x
- Headline, mobile
- 2.61x
- Headline, desktop
- 2.49x
- Nav button, desktop
- 4.33x
- Lower fold (photos), desktop
- 25%
05 Signature
Open pageWeakest hero button in the Signature family. The huge headline absorbs attention and the hottest single point is the decorative orange full stop after MUM. The "Change that holds under pressure" line barely registers.
- Hero button, mobile
- 1.57x
- Hero button, desktop
- 1.48x
- Headline, mobile
- 1.90x
- Headline, desktop
- 2.03x
- Nav button, desktop
- 2.09x
- Lower fold (photos), desktop
- 20%
05A Signature
Open pageMoving the results line into the headline doubles the hero button's pull on desktop (3.08x vs 1.48x) while the headline stays strong.
- Hero button, mobile
- 1.70x
- Hero button, desktop
- 3.08x
- Headline, mobile
- 2.28x
- Headline, desktop
- 2.33x
- Nav button, desktop
- 3.46x
- Lower fold (photos), desktop
- 26%
05B Signature
Open pageBest mobile button pull in the Signature family (2.14x). Headline and "under pressure" dominate, then the eye drops to the button. Clearest focal path of the three.
- Hero button, mobile
- 2.14x
- Hero button, desktop
- 2.67x
- Headline, mobile
- 2.04x
- Headline, desktop
- 1.57x
- Nav button, desktop
- 3.39x
- Lower fold (photos), desktop
- 23%
How this was made
Each hero was captured on 22 October 2026 at 390 x 844 (phone) and 1366 x 900 (desktop), showing only the area visible without scrolling. Attention was predicted with a spectral-residual saliency model run on brightness and two colour-contrast channels, with a centre-bias prior, then scored against the boxes of the headline and buttons on each page. Hero button scores use the main "Book a free 15-min call" button, scored separately from the smaller nav button.
Spectral-residual maps spread attention widely by nature, so compare versions against each other rather than reading any single number as a pass mark.